How We Helped MS Golf Coaching Grow Their Business Through Story-Driven Content
At Outtabounds Media, we’re big believers that authentic, story-led content does more than just look good online — it drives real business results. One of our favourite examples of this comes from our partnership with MS Golf Coaching, led by golf coach Mark Sturgess, based at Kingsway Golf Centre in Royston.
Over the past two years, we’ve worked closely with Mark to build his brand, grow his audience, and create content that not only resonates but converts. Here’s how that journey unfolded.
Starting with a Clear Vision
When Mark first approached us, his goal was simple: he wanted to grow his coaching business and build a YouTube presence that showcased his teaching style and expertise. Rather than relying on quick-fix ads or overly polished marketing campaigns, we agreed to focus on authentic storytelling, showing real coaching moments, progress, and personality.
From day one, our team handled the filming, editing, and channel management so Mark could focus on what he does best, coaching.
The Results: Real Growth, Real Engagement
Working together, we built a consistent stream of high-quality video content that connected with golfers on a personal level. The results soon followed:
More Bookings: The content sparked genuine interest, filling Marks calendar with lessons and repeat clients.
Increased Recognition: His visibility grew significantly, both locally and online.
A Thriving YouTube Channel: We set up, managed, and optimised Marks channel, producing engaging videos that continue to attract views and new students.
As Mark puts it:
“It’s made my business busier. I’ve got more recognition. It’s put me out there. It’s made people know who I am.”
Why Story-Driven Content Works
There’s no shortage of ways to market a small business, but for MS Golf Coaching, authenticity was the key. Story-driven content lets potential clients see the person behind the brand, building trust and credibility without relying on sales-heavy tactics.
By sharing tips, insights, and real coaching moments, Mark built stronger relationships with his audience and attracted golfers who were genuinely interested in improving their game.
The Outtabounds Approach
Here’s what we handled so Mark could stay focused on coaching:
Full filming and production support
YouTube channel setup, optimisation, and ongoing management
Consistent, high-quality content creation tailored to his audience
Cross-platform publishing and promotion to build momentum
This partnership helped Matt stay visible, relevant, and in demand, all while maintaining an authentic online presence that reflects his values as a coach.
Takeaways for Other Small Businesses
If you’re a small or medium-sized business owner, here’s what you can learn from Mark’s success:
Lead with your story, not sales pitches. People connect with authenticity.
Be consistent. Regular, useful content builds recognition and trust over time.
Delegate strategically. Let experts handle production and channel management so you can focus on your craft.
Measure what matters. Look beyond likes, track bookings, enquiries, and returning clients.
Final Thoughts
Mark’s journey with MS Golf Coaching shows how powerful organic, story-led content can be. By focusing on authenticity and consistency, we helped him grow his audience, boost recognition, and keep his coaching schedule busier than ever.
If you’re curious how story-driven video content could help your business grow, we’d love to chat. Visit Outtabounds Media to see how we can help you share your story and reach the right audience.
